Posts tagged ‘twitter’

January 3, 2014

How to Use Twitter for Healthcare Effectively (4 Tips)

With Twitter going public this year, it has over 100 million daily active users and 231.7 million monthly active users worldwide to date. There are lots of opportunities for conversation on the platform about almost every topic known to man, but where does healthcare fit in on Twitter as an industry?

The very nature of healthcare requires many regulations, which is often a barrier for medical professionals looking to utilize the platform, but it certainly doesn’t merit not using the social media channel to communicate with others. As of today, 31% of health care professionals use social media for professional networking which is only going to grow as one of the many effective uses of Twitter for medical practitioners.

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November 21, 2013

Listly List – Doctors On Twitter

Listly List – Doctors On Twitter – Sakthi Karunanithi (@dr_sakthi), Ros Taylor (@hospicedoctor), Michael S.

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From Pharmaceutical Industry digital vision

November 18, 2013

Using Twitter to stay updated in scientific meetings

Because of the explosion in the use of social media at conferences, every attendee is potentially his or her own reporter.

Well, I’ve done it again. It seems that everytime I try to make the early registration deadline for a conference, something seems to come up. One of the kids gets sick, a transmission breaks, I have a crazy week at work … you know, life.

Unlike the past few years however, I’m very excited to say that I will be making it to the American College of Chest Physician’s annual scientific meeting, CHEST 2013, in Chicago at the end of October.

While I wasn’t able to make it to the conference last year, it turns out that I didn’t have to miss everything because I had a new and unique tool at my disposal. A tool that allowed me to catch a surprising amount of the action and actually obtain some of the benefits of the conference without actually being there: social media.

Because of the explosion in the use of social media at conferences, every attendee is potentially his or her own reporter. Attendees broadcast their thoughts on twitter with a hashtag followed by the name of the conference and the year. Thus, last year I was able to follow CHEST by simply following “#CHEST2012” on Twitter. Attendees use social media to discuss presentations in real time giving you clinical pearls; findings of the latest research in pulmonary, critical care, sleep, and thoracic medicine; and even pictures of slides demonstrating important findings. By simply following the Twitter feed of a particular scientific conference, you can easily learn about the latest research and happenings.

I have taken this approach to several meetings, even ones that may not necessarily be within my particular field.  For example, while it hasn’t been worthwhile for me to take the time and expense to attend Kidney Week or ASCO, or ACEP, I am interested to know what comes out of these conferences. Following the tweets from those conferences gives me practical information distilled from a week of scientific sessions.

While these benefits are useful, there’s another significantly more tangible benefit that comes from using social media, particularly while at the conference itself: networking.

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From Pharmaceutical Industry digital vision

September 30, 2013

Twitter crée un service d’alerte pour les situations d’urgence

Le site de micromessages Twitter a annoncé, mercredi 25 septembre, la mise en place d’un système qui permettra à ses utilisateurs de recevoir les alertes émises par les gouvernements ou des organisations internationales en cas, par exemple, de catastrophe naturelle ou d’épidémie.

Les utilisateurs qui s’abonneront à ce service recevront des notifications sur leurs smartphones par leur application Twitter et par SMS – à condition d’avoirenregistré au préalable leur numéro de téléphone portable – de la part des organisations qui participent à ce programme. C’est le cas notamment de l’Agence fédérale des situations d’urgence américaine, du Centre de prévention des catastrophes japonais ou encore de l’Organisation mondiale de la santé (OMS).

Twitter, qui prépare activement sa prochaine introduction en Bourse, a fait cette annonce un an après avoir démontré son utilité pendant l’ouragan Sandy, qui avait balayé l’est des Etats-Unis. Le service d’alerte sera disponible dans un premier temps aux Etats-Unis, au Japon et en Corée du Sud, avant d’être rapidement étendu à d’autres pays, a précisé Twitter.

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From Pharmaceutical Industry digital vision

August 18, 2013

Tweeting For Public Health: Tracking Food Poisoning Via Social Media

Health geeks and Yelp restaurant reviewers rejoice: A new machine learning system automatically datamines Twitter for food poisoning outbreaks.

Can Twitter be mined for information on food poisoning outbreaks? One Google data scientist thinks so. Adam Sadilek led a team at the University of Rochester that developed Nemesis (PDF), a machine learning system which asks “which restaurants should you avoid today?”

Using a set of keywords, Nemesis mines Twitter for geolocated posts that could be indicative of foodborne illness. In tests, tweets from New York were datamined and had metadata added indicating restaurants within 25 meters that were open at the time the user tweeted. A team of humans recruited via Mechanical Turk then came up with 27 words and phrases indicating food poisoning–things like “My tummy hurts,” “stomachache,” “throw up,” “Mylanta,” and “Pepto-Bismol.” Nemesis then assigned health scores to the nearby restaurants based on the proportion of food poisoning-inferring tweets.

The kicker for Sadliek’s experimental project is that the scores assigned to restaurants closely matched Health Department data: The inferred health scores from Nemesis correlated with the Health Department’s NYC letter grades for restaurants. According to Popular Science’s Shaunacy Ferro, the paper will be presented at the Conference on Human Computation & Crowdsourcing in November.

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From  Pharmaceutical Industry digital vision

July 17, 2013

Twitter & the Healthcare…

According to the fascinating details presented in a new infographic fromAppature, Twitter plays a better role in healthcare than some may realize.

The question for healthcare marketers today isn’t if they will use social media to reach their audience, the question is how they will use it.

The hard part, Appature says, “is knowing how to build trust with your future customers in a world full of fleeting attention spans.”

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From Pharmaceutical Industry digital vision