Posts tagged ‘social media’

January 14, 2014

Google + va t-il devenir plus intéressant que Facebook et Twitter ?

Les marques ne devraient pas négliger Google+. Ce réseau social offre d’indéniables avantages. (Google +, une machine à référencement ?

See on pro.01net.com

See on Scoop.it – Pharmaceutical Industry digital vision

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January 12, 2014

Doximity’s social network for doctors has more members than the AMA now

Doximity has consistently grown since its launch in 2011, and added a number of new features to make it much more than a “Facebook or LinkedIn for doctors.”

See on medcitynews.com

See on Scoop.it – Pharmaceutical Industry digital vision

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January 12, 2014

Usage des réseaux sociaux : les 5 enseignements de l’étude Pew Internet

“Usage des réseaux sociaux : les 5 enseignements de l’étude Pew Internet http://t.co/YQekwencrn”;

See on www.viuz.com

See on Scoop.it – Pharmaceutical Industry digital vision

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January 8, 2014

How to Utilize Social Media in the Medical Industry #hcsm

Almost every profession today can benefit in some way from social media. Long gone are the days of US postal mailed brochures and yellow page advertising. Social media, from Twitter to LinkedIn, are the pathways that a young professional starting to out to an established business already in place will use to drive folks to their neck of the woods.But if you are a busy professional, most likely managing these outlets can be a daunting task. In the medical especially, a practitioner already overloaded with cases, patients and the like does not need another thing on their plate. Social media should make business come in, but not sacrifice the sanity of the user. Some tips for handling your followers and subscribers of social media for your medical practice are as follows:Hire OutA virtual assistant is a very easy way to manage this task. While it’s hard to ask an already overworked receptionist or office manager, and not cost effect necessarily to bring onboard more staff, hiring a virtual assistant whose only task is to manage your social media platforms can be a very smart move. No overhead, no added corporate expense, virtual assistants are contract employees that often times are already doing this work for others, so why not let them also do this for you? They work out of the home, have their own equipment, you only pay for the actual work performed. Even if the cost is more than you would pay an employee in your brick and mortar building, you have no obligations other than paying them to perform one specific task. And by it being managed every day specifically by this outside source, the work will be done and not get pushed behind other more pressing matters.Set Aside A Block of Time If you prefer to keep managing of your social media outlets in house, or do them yourself even, the key to managing them and not letting them run you is to schedule the upkeep of them as you would any other meeting during the week. Look at social media, the entire ball of wax, as its own entity. Set aside a block of time to dedicate to updating twitter, writing a newsletter you will post on Facebook, or other such work, then do nothing else but that. Likewise, do not get lured into updating anymore than that. You could possibly write a facebook post every few hours, but if that is taking you away from the work you are trying to do, then your patients will suffer and ultimately so will your practice. Schedule the time, and once the “meeting” is over, be done with it until the next week. As you do this more often, you will get better and better at upkeep of the sites quickly and effectively.Set Up a Strong Site and Keep Good NotesIn the first weeks or months of managing your social media sites, you may find a bit more work will be required. Getting your pages, such as Facebook, LinkedIn and Twitter set up professionally and having all the information you need takes a bit of time and work. But don’t expect perfection right away. Get the mainframe up and running and then for the next few weeks, take good notes of what is working and not. If LinkedIn is getting no action but Facebook is cranking, then concentrate on updating the latter more. Network with other medical professionals as to what sites worked best for them and don’t try to use them all. Note what works, set aside what does not, and remember the ultimate goal: to bring you more interest in what you do and drive in business.Keep Your Eye on the PrizeRemember your ultimate goal in social media is to get the word out about what you do and how well you do it. Use the sites that are free at first to get your feet wet and learn to use SEO articles and posts to drive people searching the web to you. A few well placed newsletters or articles can make a world of difference. And if they are are free sites, no paid advertisements, your mistakes cost you nothing but a bit of time. Also, comment on places you have searched out as well with a link in your comment to your site. Another free outlet that can drive business. Write a generic response that could fit into a lot of comment boxes and copy/paste it in multiple places. Soon you will have more and more social media connections coming your way simply from these comments that stay in the mix forever.Social media is an amazing tool. Just make sure the tool is used to make your life better not the other way around. With a little trial and error you will find what works for you!Read at: http://www.hitechanswers.net/utilize-social-media-medical-industry/

See on www.hitechanswers.net

See on Scoop.it – Pharmaceutical Industry digital vision

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January 8, 2014

The Evolving Role of Social Media in Healthcare

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Doctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction.

See on www.clickz.com

See on Scoop.it – Pharmaceutical Industry digital vision

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January 6, 2014

Un réseau social dédié aux professionnels de santé

Un réseau social, des offres d’emploi et une encyclopédie participative. Reseauprosante.fr, nouvelle plateforme gratuite dédiée aux professionnels de santé, est un mélange de tout ce qui fait recette sur le web. Un pari gagnant puisque le site, mis en ligne il y a à peine un mois, a déjà séduit quelque 500 inscrits. « L’objectif est d’en comptabiliser une dizaine de milliers d’ici la fin de l’année », annonce Kamel Tabtab, fondateur du site et créateur de l’entreprise Macéo éditions.
Constatant le « corporatisme » important des professions de santé, ce trentenaire, éditeur de revues spécialisées gratuites, a développé l’idée d’un réseau social à destination des professionnels de santé et basé sur une logique d’échanges. Au total, 170 professions ont déjà été répertoriées sur le site : des médicaux, des paramédicaux mais aussi des administratifs et des cadres de santé. « Ces derniers sont souvent oubliés, alors qu’eux aussi sont pourvoyeurs d’informations », explique Kamel Tabtab.

Partage
Le site permet à ses inscrits de créer ou d’adhérer à des réseaux, publics ou privés, rassemblant par exemple les membres d’une même profession ou d’un même établissement. Comme sur Facebook, ils peuvent ensuite partager des documents, des photos, des vidéos ou des événements. Une opportunité pour des structures qui n’auraient pas encore de site internet de se présenter et de nouer des contacts.
La rubrique offres d’emploi se veut « plus interactive » que celles des sites traditionnels, permettant aux recruteurs et aux chercheurs d’emploi de mieux cibler leurs recherches et d’en apprendre un peu plus l’un sur l’autre grâce au système des profils. Quant à l’encyclopédie participative « Médicapédia », bientôt disponible, elle sera enrichie par les professionnels de santé eux-mêmes et accessible au grand public. « On a déjà des professeurs qui sont très intéressés », annonce Kamel Tabtab.
Le site, dont la Fédération hospitalière de France est partenaire, s’engage également à vérifier l’identité de ses inscrits. « On regardera notamment si les médecins sont inscrits à l’Ordre », explique le fondateur.

See on www.espaceinfirmier.fr

See on Scoop.it – Pharmaceutical Industry digital vision

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January 3, 2014

How to Use Twitter for Healthcare Effectively (4 Tips)

With Twitter going public this year, it has over 100 million daily active users and 231.7 million monthly active users worldwide to date. There are lots of opportunities for conversation on the platform about almost every topic known to man, but where does healthcare fit in on Twitter as an industry?

The very nature of healthcare requires many regulations, which is often a barrier for medical professionals looking to utilize the platform, but it certainly doesn’t merit not using the social media channel to communicate with others. As of today, 31% of health care professionals use social media for professional networking which is only going to grow as one of the many effective uses of Twitter for medical practitioners.

– See more at: http://getreferralmd.com/2013/12/twitter-health-care/#sthash.SWkml6Yx.dpuf

See on getreferralmd.com

See on Scoop.it – Pharmaceutical Industry digital vision

December 10, 2013

Is social media right for #pharma ? #hcsm

It looks like the shine is starting to come off the number one social media site in the world, Facebook.   Now comes word in a  big shift from the stance Facebook took a year ago, when agencies called out the fact that posts published by clients were being seen by fewer of their fans, that  marketers are going to have to pay for reach on Facebook via ads as organic posts are seen by less than 1% of users. Is this a sign that social media doesn’t hold promise for pharma marketers ?  No, not at all.  It’s a sign that you need to better understand your patients and the channels they use to get health information and make decisions.

The very thing that makes marketers want to have a presence on Facebook— the sheer number of users— makes the platform a marketing challenge. You’d better create content that’s relevant, fun, and useful.

In a recent survey 21% of executives surveyed say their employees are mediocre or weak across all digital areas.  Only 8% of survey respondents say their employees are strong in all areas of digital marketing. Nowhere is this more true than within pharma where most organizations are content to be stuck in Web 1.0 while consumers are turning more and more to the Internet for health information. Pharma needs technology people who can strategize and separate hype from reality to both need consumer needs while providing a good ROI.

Although consumers have integrated social media into their daily online lives the popularity of these sites has made it harder to cut through the clutter.  In addition not all disease states warrant a social media presence as there are significant privacy issues.  For example Twitter will now show people ads based on their browsing history.  It’s now more important than ever for DTC marketers to understand their target audiences to determine if they can add value to patients via a social media marketing campaign.

Read at: http://worldofdtcmarketing.com/is-social-media-right-for-pharma/social-media-and-healthcare/

See on worldofdtcmarketing.com

November 27, 2013

Why every pharma marketer should understand social media and use it

What should every pharma marketer do and not do when it comes to social media? Alexandra Fulford shares her answers in her article for our marketing excellence focus month. Social media is still a very prickly subject in the pharmaceutical industry, with many companies and teams not sure how to handle it. There are still people within our industry who do not believe social media is a viable channel for the industry, or that it is not relevant or important. There are also many who are scared of using this channel, believing it to be full of Adverse Event (AE) reports and a crisis just waiting to happen if they join the foray into social media. To all these people I say: you are wrong. Social media provides relevance and value, today, to a wide range of stakeholders, and the deluge of AE reports never materialised. Whilst the industry is hesitant, stakeholders have been starting to embrace social media as a core channel. The conversation is happening, whether the industry is present or not. Not being present, however, is a missed opportunity, not only to be part of the conversation, but also to be able to mitigate potential crisis that arise during these conversations. Even with these fears allayed, why should every pharmaceutical marketer understand and use social media? The answer is simple. Social media provides a wealth of insights and understanding of key stakeholders; it has become an integral, if not key, information and communication channel for many stakeholders; and it is becoming central to Search Engine Optimisation (SEO).

See on www.pharmaphorum.com

From Pharmaceutical Industry digital vision

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November 26, 2013

Why every pharma marketer should understand social media and use it

What should every pharma marketer do and not do when it comes to social media? Alexandra Fulford shares her answers in her article for our marketing excellence focus month. Social media is still a very prickly subject in the pharmaceutical…

Social media is still a very prickly subject in the pharmaceutical industry, with many companies and teams not sure how to handle it. There are still people within our industry who do not believe social media is a viable channel for the industry, or that it is not relevant or important. There are also many who are scared of using this channel, believing it to be full of Adverse Event (AE) reports and a crisis just waiting to happen if they join the foray into social media.

To all these people I say: you are wrong. Social media provides relevance and value, today, to a wide range of stakeholders, and the deluge of AE reports never materialised. Whilst the industry is hesitant, stakeholders have been starting to embrace social media as a core channel. The conversation is happening, whether the industry is present or not. Not being present, however, is a missed opportunity, not only to be part of the conversation, but also to be able to mitigate potential crisis that arise during these conversations.

Even with these fears allayed, why should every pharmaceutical marketer understand and use social media? The answer is simple. Social media provides a wealth of insights and understanding of key stakeholders; it has become an integral, if not key, information and communication channel for many stakeholders; and it is becoming central to Search Engine Optimisation (SEO).

See on www.pharmaphorum.com

From Pharmaceutical Industry digital vision

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