Archive for October, 2014

October 28, 2014

Apple is suddenly really interested in health tech

According to a new report, Apple has been bringing on board experts in sensors that monitor the human body. Here’s how that could play into the company’s “iWatch” effort.

Source: gigaom.com

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October 28, 2014

“Je voudrais rassurer les médecins inquiets face aux patients mieux informés” Dr Claude Leicher (MG France) – Actualités – Vidal.fr

Source: www.vidal.fr

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October 28, 2014

Santé le grand vertige numérique

Boom du business de l’auto-évaluation médicale pour les particuliers, facilitation des diagnostics et soins à distance pour les professionnels… La médecine fait sa révolution numérique.

Source: www.liberation.fr

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October 28, 2014

Digital Health Funding Surpasses Over $3B in Q3 of 2014

Digital health funding has surpassed the $3B mark in Q3 of 2014 representing over 100% year over year growth, according to a recent Rock Health report.

Source: hitconsultant.net

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October 28, 2014

Is Google Joining the World of Telemedicine?

Google is testing a new telemedicine feature that will allow individuals running a search for health problems to speak directly with a doctor via video.

Source: www.healthcareglobal.com

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October 28, 2014

How Can Research Keep Up With eHealth? Ten Strategies for Increasing the Timeliness and Usefulness of eHealth Research

Source: www.jmir.org

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October 28, 2014

mHealth Apps | HealthWorks Collective

September’s most in-demand mhealth and medical apps for iOS and Android offer everything from tracking medical information, getting or staying in shape, consulting with physicians, and even helping others.

Source: healthworkscollective.com

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October 27, 2014

How Google Glass Will Change Healthcare

15WAYS GOOGLE GLASS WILL TRANSFORM HEALTHCARE @ValaAfshar

Source: www.slideshare.net

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October 27, 2014

Pharma Marketing Blog: Patient Engagement: Who’s the Engager & Who’s the Engagee? #Pharma or Patient?

Source: pharmamkting.blogspot.fr

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October 27, 2014

Physicians online tools –

Not too long ago I was hired to do an analysis of an online tool for physicians that cost well into the six figures to develop.  The tool was designed to help physicians determine if the company’s product was a “good choice” for a chronic health condition.  The key issue was that , although physicians were clicking on the page with the tool the bounce rate was very high.

Online research findings indicated that although doctors found the tool promising the gap between expectation and the way the tool actually worked was quite wide.  Another issue was that doctors found the tool “too complex” to use and thus they gave up after starting to use this diagnostic program.  The bottom line was that the failure to conduct a usability study along with a misunderstanding of the audience all contributed to a good idea that was destined to fail.

 

Empathy is an important aspect for all marketers and that applies to marketing to physicians as well. Today’s doctors are fighting a battle to transform their practices from being paper based to technology based at the same time insurers are imposing new treatment guidelines.  While more and more doctors are using iPads and smartphones the depth and complexity of online tools and practice information is overwhelming a lot of doctors, even those who are technology enabled.

 

The first thing we need to understand is that, like consumers, the physician’s world is a multi – screen.

 

But that doesn’t mean they are abandoning their PC’s.  Physicians still spend a lot of time in the office with big screen PC’s reading medical journals and going to sites like Medscape.

 

The question then becomes do doctors really have the time to learn new online tools?  The answer is yes and no.  Yes, if the tools can help them improve patient care and the efficiency of their practice, but no if the tool requires a lot of learning, is not intuitive and is not used for every patient. It’s also important to understand that the line between physian segmentation around technology is slowly disappearing.

 

We need to ensure that online tools for doctors are both easy to use and that they clearly understand the benefits to both their patients and practice. Complex online tools are not going to have a high utility if physicians don’t use them a lot and marketers should be wary between great ideas an execution when developing online tools for doctors.

Source: worldofdtcmarketing.com

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