Mind the gap: social media engagement by public health researchers.

See on Scoop.itPharmaceutical Industry digital vision

The traditional vertical system of sharing information from sources of scientific authority passed down to the public through local health authorities and clinicians risks being made obsolete by emerging technologies that facilitate rapid horizontal information sharing. The rise of Public Health 2.0 requires professional acknowledgment that a new and substantive forum of public discourse about public health exists on social media, such as forums, blogs, Facebook, and Twitter.

See on www.ncbi.nlm.nih.gov

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