Healthcare Zoom Series: Quantified Self Technology | The Inspiratory

With buzz around Apple’s forthcoming iWatch, FitBit’s Force and the continued success of Nike’s fuel band, the celebration of “quantified self” technology is on the rise. Mobile apps, wearable tech and other products that connect users with their health is a clear sign that consumers want to play an active role in their own wellness. If leveraged correctly, the quantified self-movement could provide valuable patient insights as well as reduce long-term costs for healthcare brands.

But before talking about the benefits to brands, we must first understand their importance to the consumer. After all, it’s the customer (or in this case, patient), that should always come first. These products don’t just monitor activity or measure how long you’re at the gym. They allow users to connect their actions with the effect of those actions. Quantified self products engage the wearer with their lifestyle goals, stress levels and current healthcare regimens. This unprecedented awareness of one’s actions can provide insights into behaviors that are negatively affecting health.

To get a better sense of this feedback loop between measurement and behavior change lets look at a few examples of quantified self products.

Lift is the generalist of quantified self applications. It focuses on a simple cornerstone of wellness: Building habits. Users choose simple goals – call parents, read emails, go to the gym – and confirm each time they make progress towards that goal. Their progress then populates an attractive graph and is simultaneously shared with their network. Lift uses beautiful visual reinforcement, social support and iterative progress to enable constructive habit building. The feedback loop goes beyond physical health to make overall behavior change fun and engaging.

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From Pharmaceutical Industry digital vision

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