Walgreen Rebrands Clinics As Obamacare Launches

Walgreens, the nation’s largest drugstore chain, says it will rebrand its retail clinics currently known as Take Care and call them Healthcare Clinic.”(Image credit: Getty Images via @daylife) Walgreen Co.

Walgreen this morning said it would rebrand its more than 370 retail clinics as “Healthcare Clinics” in a move that better reflects the drugstore chains shift to a company providing medical care services.

Walgreens, which is replacing the current Take Care Clinic name, is moving aggressively into providing health care services, announcing earlier this year to the dismay of some doctor groups that it would begin managing chronic care conditions.

In April, Walgreens said its clinics, to be named “Healthcare Clinic,” and are staffed by advanced degree nurses known as nurse practitioners were expanding the scope of the health care services beyond routine maladies like treating strep throat or pink eye. The company did not disclose how much it was spending on the rebranding effort.

See on www.forbes.com

From Pharmaceutical Industry digital vision

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